We have a great way for your audience, “right words give good respons“. Your ad suggest Spiff all illustrations to attract the attention and has a very nice picture. You know that people see. But nobody answered. What?
Your copy is flat, that’s what. Do you have active language and words can get and keep attention. Here’s how.
Use your head. They are related to the speed of print ads. If you have a boring title, the name of your company, you are wasting valuable space and money. The space that can be used as a call to action or a benefit of your product. Keep your address, telephone number and annoying, but other important information in smaller type and the bottom of your ad. Use of space to their elders, covering the most benefits, you can see the response from 300 percent.
Responsiveness. Use “you” and not “we” or “I” People want to know how you can help, not your great employees. Of course, if your company is a service provided by employees, then yes, while their employees. Anything but what they can do for your customer and what they have done in the past with similar customers. Show the customer you something that they need to enjoy their lives.
Include a call to action. People do not save you if you do not ask. Will they not be motivated to visit your site, unless you tell that you have and give them a web address to reach. Word of his call to action as a command: “Visit our website today.” Call us today.
Use words. Sexy use of words that remain with our readers. Words that evoke the movement and emotion work best. Concrete words a leg. Use “erase wrinkles” instead of “get rid of wrinkles.” Use persuasive words such as “give”, “fast” and “invitation”. Use words that calls trust “security” and “proven”. Use words that flatter the reader as “wise” and “special” to describe.
Avoid excess words. Do not use words that people have heard over and again in advertising. In general, these words were just false promises in the past. People remember the words before burning. Some are avoiding the “quality”, “value”, “service”, “care” and “integrity”.
Do not waste your budget on print materials are dull and do not work for you. Spend more time and money in making your first post, maybe even hiring a writer or a freelance marketing consultant who can help you create a message to select your colors or images.
